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Resource | How Are You Publishing?
Are you self-publishing or publishing through a publisher?
If you're already published, you've thought through the pros and cons of each method of getting your work to market. If you're still in the process of deciding what route to go, here's some help and some resources for further exploration.
Distribution is one of the biggest advantages of finding a publisher to publish your book. Publishers get your book printed and then they work hard to get your book distributed into bookstores.
Authors who use publishers typically receive 10% of the cover price in royalties. The publisher assumes the risk for printing and distributing your book. With their 90%, publishers cover author advances, company overhead, printing, distribution, and promotion for your book. If your book is successful, part of your 90% will go to help cover the risk of publishing books that sell few copies for the company.
Depending on who your publisher is and what arrangements you make, publishers may also help with promoting your book. Typically the publisher gets your book to the bookstore--the author gets the reader to the bookstore. No matter how much your publisher helps with promotion, the author will be heavily involved in the promotion and marketing process.
For resources on finding a publisher, many books and web resources exist. Attending writers conferences can also be a great source of inspiration and information.
Self-publishing is a growing movement in the publishing trade. 380,000 titles were published in the English language in 2004. More and more of these books are self-published. Major advantages to self-publishing include:
- Complete control of your manuscript, cover, and printing process
- Ability to promote your book for the long haul rather than the limited time frame to make or break a book in the publishing industry.
- Ability to sell your book in lucrative settings beyond traditional bookstores.
- Potential for much greater profits
The major hurdles for self-publishing include:
- Bearing the full costs of design, printing, marketing, and promotion.
- Securing distribution for your books. Click here for Distribution options that can integrate easily with American Author websites.
To learn more about self-publishing, these resources are extremely valuable:
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