| Fidlar Doubleday
 Dear Fidlar - Doubleday customer,
Welcome to American Author, where you can enjoy these website advantages:
- Visual quality,
- Usability,
- Affordability
- Customer service
We can help your book to succeed on the Internet. Give us a call at 877-700-2519 to talk about your specific Internet needs. Or drop us a note with your comments and we'll call back at your convenience.
Savings: When you print with Fidlar - Doubleday, you'll receive a $50 discount on your American Author website.
Before you explore further, read our smart-shopper guide to help ensure you get a website that will work for your authoring and publishing needs.
Smart-Shopping for your Author / Publisher Website: You need the Four Essential Qualities of Visual Appeal, Usability, Affordability, and Customer Support.
If you’re like other authors and independent publishers—overwhelmed by options to produce, print, publish, and promote your story—this guide will save you time and money.
Website Purpose:
An effective website allows you to actively engage your niche market, including the readers, professionals, and media who share interest in your topic. Effective websites answer questions and solve problems for your visitors.
Four Essential Qualities:
Visual appeal: Website visitors judge a website in as little as .05 seconds (Gitte Lindgaard, Behaviour and Information Technology.) You have only one chance to create your first impression. A clean, professional design can ensure that you leave a good mark. When viewers see a professional look they will approach your content with positive expectations.
Usability: To serve a niche market you must be able to create as many pages of content as you need. You must be able to update content on your own, whenever you wish. Websites that don’t allow users to update their own content will drain your budget and often cause frustrating delays. Content control allows you to show your credentials and your expertise to your target audience.
Customer Support: If you’ve ever sat up late at your computer, trying to figure out new software all alone, you know excellent customer support saves both time and money. Ensure your webmaster or web services provider has experience with authors and publishers and can provide you with the answers you need.
Affordability: Website prices range from free to thousands of dollars, so everyone can have a website. Use these four essential qualities as your guide to choosing an effective website. More money spent does not necessarily equal a more valuable website. Nor does the cheapest site always give the best deal. John Kremer (1001 Ways to Market Your Book) suggests authors and independent publishers spend 70% of their marketing budget for online promotion. Make sure you have an excellent website to work with.
More than one billion people now use Internet around the world. In today's world, an effective website is as important as the paper your book is printed on.
We look forward to your call: Toll Free: 877-700-2519 |
