| Tools and Techniques - A-Page-A-Day for readers
Automated email campaigns give you repeated exposure to your potential buyers. What kinds of material lend themselves to email campaigns?
1. Health – Ten emails, each with a step toward health (relieving back pain, losing weight, etc.)
2. Poetry – A dozen favorite poems
3. Romance – An email campaign with ten tips on writing your romance fantasy.
4. Children’s – Six tips for turning children into avid readers.
5. How-To – Seven secrets to keeping your work area clean and neat.
6. Or what about your entire book, delivered one page per day?
For many of us, we’re confident if we can just get our book in a target reader’s hands, they’ll buy the book. Putting your entire book into an autoresponder campaign may make sense for you. You’ll have to weigh the risks of sharing your material this way. Advantages include:
1. Repeated exposure for your book to a single client.
2. Easy emailing from one person to another to spread word about your book
3. Valuable links back to your website and your book.
4. Inexpensive advertising – less than $20 per month.
At Bookresponder.com you can find instructions for creating your own A-Page-A-Day. Whether you put your entire book, or a small series of instructions on autoresponder, if you can deliver valued content, these emails will raise awareness of your work.
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