Can you envision creating a series of informative emails to send to the person who visits your website and is interested in your subject?  Every email can provide useful content and an invitation to buy books or services. Advertisers claim buyers need to see a product at least seven times before making a purchasing decision.  Email campaigns offer repeated exposure to your work.

Instead of managing the mailing of each and every message to each and every interested visitor, an autoresponder can automate this process for you, including.
1. Storing a series of emails you’ve created.  This is called a campaign
2. Emailing messages according to a schedule you choose. (daily, weekly, etc.)
3. Creating website or email signup options to gain subscribers
4. Begin sending to each subscriber at the time they sign up.

Once your campaign is created, everything is automated. Various companies provide autoresponder services. You can search for providers on the web.  Price is one consideration—deliverability is another.  Good email and autoresponder companies work hard to ensure your emails will not be trashed by spam filters.

Currently, the two largest autoresponder service providers are AWeber and GetResponse.  Each of them offers services for under $20 per month. At the Learning Center we’ve provided an introduction to using GetResponse.  You can also see the Support services at GetResponse to begin using this service or one like it.