The Sole Purpose of your Website:   Whether you’re a novelist, a poet, a memoir-writer, or a non-fiction how-to writer, your website exists for one reason – solve the problems your reader has.

Problem-Solving: If you’re a poet and your website visitor needs a spiritual lift, let them know how your poetry provides this.  If you write books on flowers, let your reader know what problem your books solve (is it wildflower identifaction or how to grow garden flowers?  If your book is about identifying flowers is it for a specific region, a specific age group, a specific experience level, a specific historical interest…)

Every Writer has a Niche. Even if your book has broad appeal, you’ll benefit by clearly defining your target groups and addressing them specifically.  If you write a book on financial investing, you may benefit by writing it specifically for single mothers.  When the single mom looks for a book on investing and sees you’ve written specifically for her, you’ve made a strong connection. 

Since you can update content on your website, you can constantly incorporate what you’re learning about your target audience and how you serve their needs.  Start with your best attempt at writing your website pages.  You can always change your pages as you gain experience.